Canada Goose - Blueprint

Hot Pot China worked with the team at Canada Goose to deliver a 3 year China Blueprint for market entry and growth. Our proprietary approach set the roadmap for brand and commercial excellence that saw Canada Goose become one of the highest value global apparel brands in China.

Valextra - China Marketing

Valextra worked with Hot Pot to overhaul their online brand in China. The team delivered a localised asset suite tailor made for Chinese audiences on Wechat, and Little Red Book (Rednote) before overhauling content creation and managing key social channels to engage affluent leather goods consumers, driving meaningful engagement and a direct impact on sales.

Rapha - China Commercial

Hot Pot worked as an extension of the Rapha team in planning, sourcing and negotiating terms in local language with their TP (ecommerce trading partner), saving the brand significant fees and driving healthy margins. We remained on board for the integration and management of the TP, ensuring commercial KPIs were exceeded.

Rituals - China Intel

The Rituals global team had a need to identify commercial opportunities through analysis on both existing consumers as well as untapped market segments. Our Hot Pot China team built a bespoke Cultural Intel Community of 250 consumers within a branded WeChat Mini Program to elicit ongoing real-time feedback over 12 months.  Among the many key outputs was the discovery of a number of fragrance preferences that were unaddressed by Rituals, and these insights were fed back into the NPD funnel to better serve Chinese consumers.

Noble Panacea - Launch

In addition to the ongoing content creation and management of all of Noble Panacea’s China digital channels (Little Red Book, WeChat, Weibo) the Hot Pot team placed a major emphasis on co-creation of content with suitable skincare KOLs and KOCs.

Initially this was delivered through overseas-based Chinese influencers, who are highly effective in generating both interest and demand with mainland Chinese consumers prior to launch.

Campari - China Intel

Hot Pot China conducted an insights project for Campari Group leadership to understand the potential for growth of premium cognac with younger consumers across Asia. Combining consumer intelligence from Greater China, Singapore, Indonesia and Malaysia with expert interviews we delivered not only robust trend forecasting, but also individual go-to-market and brand activation strategies for the four key markets. Shortly after delivery of the study, Campari group completed acquisition of cognac brand Courvoisier for $1.3b.