For brands serving discerning and aspirational audiences, understanding evolving needs and cultural shifts is paramount. As a strategic foresight authority, our The Future Laboratory is trusted by the world’s leading brands, agencies and organisations. With deep expertise in foresight and consumer intelligence, we empower clients to anticipate trends and consumer desires. Blending cultural insight with advanced analytics, we provide tailored research and foresight solutions, and leverage innovative Gen AI for real-time responses, to create actionable strategies that shape the future of premium experiences—positioning your brand ahead of trends and at the forefront of change.
For Selfridges, The Future Laboratory is the authority on prediction in terms of retail, consumerism and changing social patterns. The Future Laboratory’s trends intelligence and consumer foresight platform, LS:N Global, is cited to be an ‘extremely useful tool that aids their team in their research and informs their varied and busy marketing calendar’.
As part of BMW’s annual Customer First Conference, we delivered a futures presentation that explored transformative trends reshaping brand outreach. The session highlighted the shift towards digital transformation and the emerging consumer behaviours driving change. The impactful talk was praised as inspirational and insightful, sparking meaningful discussions among BMW’s leadership team.
We partnered with Nespresso to explore the future of work and position the brand as a thought leader in this space. Using insights from our Futures 1,000 expert panel and in-depth research, we delivered a 7,000-word thought-leadership report and hosted an immersive media event. The initiative generated significant media coverage and showcased Nespresso’s commitment to workplace innovation as part of their B2B strategy.
The Future Laboratory partnered with Dell’s Experience Innovation Studio to explore the long-term technological and societal shifts shaping the future. Using strategic foresight and scenario-planning, we developed a comprehensive report outlining four potential futures – Probable, Possible, Problematic and Promising. The report provided Dell with practical insights to future-proof its business, guiding innovation strategy across design, software and hardware teams. The findings are now shaping Dell’s long-term vision, ensuring the company remains at the forefront of computing in a rapidly evolving world.
The Rituals global team had a need to identify commercial opportunities through analysis on both existing consumers as well as untapped market segments. Our Hot Pot China team built a bespoke Cultural Intel Community of 250 consumers within a branded WeChat Mini Program to elicit ongoing real-time feedback over 12 months. Among the many key outputs was the discovery of a number of fragrance preferences that were unaddressed by Rituals, and these insights were fed back into the NPD funnel to better serve Chinese consumers.
Hot Pot China conducted an insights project for Campari Group leadership to understand the potential for growth of premium cognac with younger consumers across Asia. Combining consumer intelligence from Greater China, Singapore, Indonesia and Malaysia with expert interviews we delivered not only robust trend forecasting, but also individual go-to-market and brand activation strategies for the four key markets. Shortly after delivery of the study, Campari group completed acquisition of cognac brand Courvoisier for $1.3b.
©TOGETHERGROUP 2025 Design by Noë & Associates
©TOGETHERGROUP2025Design by Noë & Associates
