With our graphic design studio Construct and our brand and marketing studios Noë & Associates and King & Partners, we form the world’s leading powerhouse for designing brands in the luxury and lifestyle sectors, represented through offices in London, New York and Dubai.
From meticulously crafting masterbrands to respectful rebranding and brand extensions, our design and strategy teams create timeless yet forward-thinking brands. We design visually compelling and strategically sound brand identities that resonate across all touchpoints. By seamlessly integrating storytelling, aesthetics, and strategy, we position brands as leaders in cultural relevance and innovation. Reinterpreting heritage from a contemporary perspective, we create the icons of the future.
Inspired by the earliest forms of alphabets and mark-making, our London based graphic design studio Construct developed a new brand identity for Aman that would reflect its values and the high quality of its experiences. This is expressed through custom typography, earthy colour palette, tactile material texture and high quality print finish that links press-pack, business cards and menus.
SKIMS trusted our NY-based King & Partners studios to develop a brand refresh and site design after a successful initial launch. We refined the overall look and feel of the brand experience. With a growing assortment of product categories and new collections, it was critical for SKIMS to have a brand system that supports growing product lines and optimised product discovery.
Our Noë & Associates studios were appointed to create the brand positioning, visual identity, guidelines, and global marketing campaign for Nobu Residences Abu Dhabi – a peaceful haven on Saadiyat Island. Overlooking the Guggenheim Abu Dhabi Museum and the azure sea, this elegant collection of just 88 beachfront residences unites pristine architecture and interior design with a rich range of carefully selected amenities and services from the celebrated Nobu brand.
Our Noë & Associates studio collaborated with Pharrell Williams on Humanrace – a brand that looks to bridge the gap between wellness culture and street culture, creating an active, open community that inspires wellbeing for all. Based on the life lessons learned by its founder, expertise from true visionaries in the fields of physical and mental health, and inspiration from an eclectic collection of ‘Wellbeings’, the brand provides this community with the products, regimens and ideas that can promote positive and lasting change.
Founded in 2011 as a premium, membership-based New York workspace for individuals and businesses in film, fashion, design, publishing and the art industry, NeueHouse built a solid reputation as a place where good design meets great culture. King & Partners was assigned to work on a series of strategy, branding, design and digital projects to signal changes, promote new offerings and build a system to support a much larger, ever-growing organization.
Nike launched their collaboration with Virgil through their design project—The Ten—at the end of 2017. The 10 shoes are divided into two themes. Our Noë & Associates studio worked with the Nike team in Oregon to develop the identity and logo system for The Ten, create the inside-out packaging concepts, screen-printed vintage advertising shoe wraps and the brand guidelines for the project.
The revered face of London legend the Dorchester Hotel is undergoing a transformation. Our Construct studio has crafted the first full rebrand in its 91-year history. This has been a twelve-month labour of love for the studio, with Strategists, Designers, Project Managers and Production teams creating a vision for the next generation of this famous hotel, brought to life across more than 100 touchpoints.
Abercrombie & Kent, a global leader in luxury travel, sought to elevate its brand to reflect its unparalleled offerings and solidify its position as a pioneer in the industry. King & Partners was engaged to holistically redefine the brand’s strategy, positioning, identity, and digital presence. We launched the renewed brand with a campaign that captured the awe-inspiring, one-of-a-kind experiences Abercrombie & Kent delivers to its discerning guests.
Construct’s identity and branding for Claridge’s, created over 10 years ago, describes a luxury hotel that has played host to stars, socialites and crowned heads of Europe. The redrawn crest and logotype complement elements of an Art Deco-influenced palette of confident jade, gold, white and black, architecturally inspired chevrons, typefaces resonant of the 20s, and archive-inspired imagery. The unusual diversity and extensive range of applications reflects Maybourne Hotel Group’s absolute trust in Construct as brand guardian of its properties.
©TOGETHERGROUP 2025 Design by Noë & Associates
©TOGETHERGROUP2025Design by Noë & Associates
