Ilia Beauty
Our PURPLE beauty teams buit ILIA from an unsung indie clean-beauty brand to a 10 year-old “overnight” success story.
Our communications agency PURPLE has shaped some of the world’s most influential brands across fashion, beauty, luxury and lifestyle.
With 8 international offices in EMEA, the US and APAC, we represent brands both regionally as well as on a global level. We elevate brands through thoughtful communication strategies, meaningful collaborations, and well-placed narratives that amplify your voice. From media relations, over guest lists and VIP front-of-house services at events to strategic partnerships, we cut through the noise to ensure your message resonates with the right audiences.
Shaping culture for culture-shaping brands.
Our PURPLE beauty teams buit ILIA from an unsung indie clean-beauty brand to a 10 year-old “overnight” success story.
Our PURPLE fashion teams played a key role building Willy Chavarria from underground insider label to a global iconic modern leader of American fashion artistry and activism.
PURPLE serves as the lead global agency for Rosewood Hotels & Resorts and Rosewood Residences. We collaborate closely with the brand to execute strategies across press, partnerships, VIP relations, events, special projects, and thought leadership—supporting Rosewood’s dynamic global growth and evolution.
PURPLE has been trusted to support the global transformation of BOSS under Daniel Grieder’s leadership.
PURPLE was engaged by internationally renowned fashion photographer Mert Alas to bring his luxury gin brand to market. From the brand’s inception, we have worked closely with SEVENTY ONE to provide ongoing support across press, events, partnerships, and community engagement.
PURPLE beauty has worked with Augustinus Bader supporting the growth of the beauty brand.
A collaboration between Ian Schrager and Marriott International, EDITION Hotels redefine luxury with a modern, boutique sensibility. With 20 locations across its global portfolio, each property is uniquely crafted to reflect the energy and local culture, blending sophisticated design, personalized service, and an unparalleled social scene to create an elevated and unforgettable stay. PURPLE has been activated for Content Strategy, Social Media Management, and Paid Social Management, driving impactful storytelling and engagement across digital platforms.
Nestled along the pristine coastline of Puerto Rico, Esencia is a visionary development that seamlessly integrates luxury, sustainability, and cultural authenticity. Designed as an immersive retreat, it offers refined accommodations, world-class amenities, and curated experiences that celebrate the island’s rich heritage, vibrant nature, and effortless elegance. PURPLE oversees Content Strategy and Social Media Management, crafting a digital presence that embodies Esencia’s refined yet organic ethos.
Founded by tennis legend Novak Djokovic, SILA is a cutting-edge wellness and longevity brand that blends advanced science with ancient wisdom. Rooted in holistic well-being, SILA offers transformative experiences, expert-led guidance, and innovative solutions designed to optimize both body and mind, empowering individuals to unlock their full potential. PURPLE has been commissioned to lead Content Strategy, Social Media Management, and Influencer Marketing, ensuring SILA’s digital presence reflects its visionary approach to wellness.
In 2024, PURPLE was appointed by Scorpios to lead communications for the brand’s international growth and evolution from world-renowned beach club to luxury hospitality brand.
PURPLE is a trusted, long-standing partner of Apple TV+, supporting events in London, New York, and Los Angeles. Our work spans content premieres, awards campaigns, and marquee moments—including the inaugural Apple Original Films BAFTA Brunch. We curate a compelling mix of A-list entertainment talent and influential cultural figures to drive high-impact media coverage.
Since 2019, PURPLE has partnered with Maison Francis Kurkdjian (MFK) to reimagine its presence in the competitive U.S., Canadian and UK markets. Leveraging innovative storytelling, immersive activations, and founder-driven narratives, PURPLE elevated MFK from a niche fragrance house into a modern luxury powerhouse, commanding attention in both media and consumer spaces.
©TOGETHERGROUP 2025 Design by Noë & Associates
©TOGETHERGROUP2025Design by Noë & Associates
