Baccardi

2025 Cocktail Trends report: Bacardi commissioned The Future Laboratory to produce a new foresight report uncovering the key evolutions and exciting innovations set to shape the industry in 2025.

Marriott Bonvoy

Marriott Bonvoy partnered with The Future Laboratory to explore the future of travel and position the brand as a thought-leader in the hospitality sector. Using expert interviews and quantitative research, we developed a foresight report identifying key trends in luxury, wellness, sustainability and technology.

The report provided strategic insights to help Marriott Bonvoy align with evolving traveller expectations. It also served as the foundation for an immersive media campaign, reinforcing the brand’s leadership in the future of hospitality and driving engagement across global markets.

Linkedin

Finfluence report: As part of LinkedIn’s mission to support financial services marketers, we created the Finfluence Report, equipping CMOs with actionable insights and innovative strategies. The report identified six critical themes, including Post-Purpose Brands and The Great Reshuffle, and provided real-world applications to help marketers foster trust, engage emerging audiences, and leverage tools like the metaverse. By connecting trends to practical outcomes, the initiative reinforced LinkedIn’s value, inspiring increased investment in the platform and driving transformation in financial services marketing.